From 1940s to 1960s

The first Jeep® model was born in the heat of 1940 and it instantly became a symbol of freedom for thousands of people around the world. Since then, Jeep® became a leader in the 4x4 segment. During the 1950s, Jeep® focused on recreation vehicles and launched Jeep® Jamborees. But the turning point came in the 1960s, thanks to Jeep® Wagoneer: a symbol of refinement and innovation. From that point on, the Jeep® Brand lineup grew to include 14 models for different needs: work, play, recreation and luxuriously capable transportation.

From 1970s to 1990s

The Jeep® Brand's 4x4 leadership continued in the 70s with the introduction of the full-time 4x4 system.During the glittering 80s, the intention to produce a car that perfectly balanced on and off-road capability became increasingly concrete. The perfect balance between the two driving styles arrived in 1993 with the All-New Grand Jeep® Cherokee (ZJ).

From 2000s to today

In 2003, Jeep® produced its most capable vehicle: Jeep® Wrangler. The more the years passed, the stronger Jeep®'s values became thanks to the loyalty of the customers. For this reason, in the 2010s the brand launched the All-New Grand Cherokee, Renegade, Compass and the legendary Wrangler, that contributed greatly to the Brand’s success. In the 2020s, Jeep® has decided to combine the most innovative technologies while remembering the past design by re-introducing the Jeep® Gladiator. Since times and needs have changed, Jeep® has decided to face a new adventure. With the introduction of 4xe technology and the new Avenger 100% Electric, Jeep® not only looks to the future, but creates it, offering an innovative driving experience that is up-to-date.

JEEP® BRAND HISTORY

WAY MORE THAN A BRAND

From 1940s to 1960s

From 1970s to 1990s

From 2000s to today

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